photo by Jacquelyn Warner

photo by Jacquelyn Warner

Who We Are

Moxie Road Productions is a literary consulting company founded by writers Janine Kovac and Tarja Parssinen. From creative writing classes to live storytelling events to publishing books, Janine and Tarja are passionate about helping people bring their stories into the world. Find out how they can bring your writing project to life


Janine Kovac is a former professional ballet dancer and software engineer. Her memoir SPINNING: Choreography for Coming Home, chronicles the death of a career but the birth of miracle twins and was a semifinalist for Publisher Weekly's BookLife Prize. Janine is a talent wrangler for Litquake and a founding member of the 501(c)(3) writing group Write on Mamas. In 2016 she was awarded the Elizabeth George Foundation Fellowship from Hedgebrook in addition to the gift of residency. The following year she co-founded Moxie Road Productions, a consulting firm that helps writers bring their ideas into the world. Janine lives in Oakland with her husband and three children.  

photo by Jacquelyn Warner

photo by Jacquelyn Warner

photo by Kim Thomson Steel

photo by Kim Thomson Steel

Tarja Parssinen is a writer, performer, and co-founder of Moxie Road Productions. Her written work has appeared in places like The Washington Post and, and anthologized in You Have Lipstick On Your TeethScary Mommy’s Guide To Surviving the Holidays from Simon & Schuster, and She's Got This!: Stories of Standing Strong & Moving On. With a background in sales at Random House, Tarja uses her marketing and social media experience to create collaborations for Moxie Road and help other writers grow their communities and position their books. She lives in Marin with her husband and children, and is currently writing children's picture books.

What We Do


Bring Your Moxie to the Mic

Inspired by readings and literary events Janine and Tarja have curated through Litquake, Lit Crawl, and Listen To Your Mother, Moxie to the Mic is a reading series at Kaleidoscope Coffee. We’ve also teamed up with organizations such as ScreenSense, Hedgebrook, and Café Society.

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Classes and Retreats

Moxie Road offers writing workshops such as our Regenerative Writing Wednesdays, which uses the Amherst Writers and Artists' method to tap into the creative genius within; the Finishing School workshop devised by Cary Tennis and taught by Janine and Tarja; social media consultations, our signature New Year, New Moxie writing retreat, publishing advice and more. 



In ye olden days of book publishing, there was only one accepted path: to find an agent, who then sells your book to a big publisher. Today, writers are blessed with numerous paths to see their book into print. 

As consultant and publisher, Janine is highly experienced in the entire process while Tarja has the marketing know-how to bring your book to life.