Publishing and Consulting

Choosing the path that's right for you

In ye olden days of book publishing, there was only one accepted path: to find an agent, who then sells your book to a big publisher. Today, writers are blessed with numerous paths to see their book into print. 

Janine Kovac, co-founder of Moxie Road Productions, is an expert in the path of indie publishing. In addition to working for Litquake, the San Francisco Literary Festival, to curate publishing panels that bring authors and experts together, Janine has also midwifed several indie-published books.


What’s the indie-publishing process and how can Moxie Road help me?

As consultant and publisher, Janine is highly experienced in the entire process and works with her business partner, Tarja Parssinen, to bring your book to life:

  • Platform: finding the right publishing platform for you: Amazon's Kindle Direct Publishing, IngramSpark, etc

  • Manuscript: from developmental editing, copy editing, layout and cover, finding the best team for you

  • Details: from setting up an ISBN to creating and sticking to a timeline, to assessing hidden costs and risk

  • Marketing & Branding: creating a pre and post on-sale promotion plan

  • Distribution: making sure your book is available both online and in brick-and-mortar stores. 

Ready to publish?

If you're ready to take the next step and make your book dream a reality, Moxie Road is here for you! Please contact us at

Our Projects


The Butterfly Series: 52 Weeks of Inquiries for Transformation

by Maria Ramos-Chertok, published in 2018 through Maria’s imprint, iMAGINe Flight Press.

Consulting, layout, and cover design by Janine Kovac.


Spinning: Choreography for Coming Home

Published by Moxie Road Productions in 2017, Spinning was a 2017 semi-finalist for Publishers Weekly’s BookLife prize. Read more here.

Cover design by Melissa Williams Designs. Marketing and social media guidance by Tarja Parssinen.


Brain Changer: A Mother's Guide to Cognitive Science

Based on the thesis for which Janine was awarded U.C. Berkeley’s Glushko award for Distinguished Research in Cognitive Science, this collection of essays looks at parenting in crisis through the lens of cognitive science. Published in 2016 through Noelle & Noelle Press. Layout and cover design by Janine Kovac.


Violet and Ruby

By Chiara Kovac, this is a picture book for young readers published by Noelle & Noelle Press in 2013.

Copyediting, layout, cover design, and distribution by Janine Kovac.


Mamas Write: 29 Tales of Truth, Wit, and Grit

This anthology of essays was written by members of the 501(c)(3) non-profit writing group Write on Mamas.

Published in 2014 through Bittersweet Press. Cover design by Norma Tennis. Nuts-to-soup project management by Janine Kovac.


The Book of Kid

An illustrated compilation of tips for parents—straight from the minds of 3rd graders, published in 2016 through Bobcat Books.

Proceeds from the sale of this book are donated to Emerson Elementary School in Oakland, California.